In 1832, Alexis Levchine went on an expedition to the high plateaux of the Altai mountains, where he studied extremophile plants. He was fascinated by their ability to adapt in a hostile environment, and observed that they developed specific defence systems in order to cope with the icy cold and heat. And he brought to light the adaptogenic capacity of plants such as rhodiola, which is able to stand up to extreme climatic conditions.
In 1947, his intuitions were confirmed by scientific research: specific metabolisms and molecules defend rhodiola against harsh environmental elements.
In 2020, Nicolas decided to draw on this discovery to create Purality. By using unique green biotechnology, the powers of adaptogenic plants are captured in a natural, "Adapto-biotics" ingredient to restore the skin's natural ability to defend itself.