BONJOUR !

  • 1. New-generation Clean Beauty
  • 2. A pioneering spirit
  • 3. Why an essence?

New-generation Clean Beauty

For us, the new generation of Clean Beauty is green biotechnology. It enables us to take the fusion of nature and science even further, for even greater effectiveness, while being gentle on the skin and the planet. All our formulas adhere fully to the principles of Clean Beauty and meet stringent guidelines.Each one contains at least 95% natural ingredients. Our packaging is eco-designed and recyclable.

We have created a brand that's kind, positive and committed. Our products provide a simple, effortless solution to give people what they're looking for today, while addressing the problems of tomorrow.

Our ambition is to be an emblem of Clean Beauty..

For us, that means:

  • Safety:
    Ingredients that are safe for both you and the planet, with formulas that have undergone safety and effectiveness tests in accordance with European standards.

  • Traceability:
    Raw materials (active ingredients and packaging) that are sourced mostly from local suppliers (France/Italy) and are 100% recyclable.

  • Sustainability:
    In order to obtain our key active ingredient, we take stem cells from plants without damaging them in the process. In some cases, we have to find the right balance and choose between synthetic and natural ingredients, based on their human and environmental impact.

  • Ethics:
    In terms of sourcing and manufacturing conditions, we always follow fair trade and humane principles.

  • Transparency:
    This is essential if we are to always do our best – not just for you, but for our ecosystems.

Our products are gentle on the skin. Formulated in accordance with European regulations, our products do not irritate the skin or eyes, so you can use them with absolute confidence.

Our products deliver the expected, optimal results. Our claims and promises are backed by effectiveness tests carried out in France.

We put our trust in the most advanced technologies to formulate our products. Biotechnology, patented ingredients, an innovation patent for our own exclusive ingredient, and carefully selected molecules used in specific amounts ensure that our formulas are both gentle and effective.

Our products are environmentally friendly, thanks to our choice of high-quality, recyclable packaging. Our products are environmentally friendly, thanks to our choice of high-quality, recyclable packaging.

Our products are 100% formulated and made in France. From fundamental research into stem cells taken from Alpine rhodiola to formulation in Lyon, then production in the Paris region, Purality is the result of expertise Made in France.

A pioneering spirit

The story of Purality began when our founder, Nicolas, delved into his family archives and learned about one of his ancestors – a botanist called Alexis Levchine..

In 1832, Alexis Levchine went on an expedition to the high plateaux of the Altai mountains, where he studied extremophile plants. He was fascinated by their ability to adapt in a hostile environment, and observed that they developed specific defence systems in order to cope with the icy cold and heat. And he brought to light the adaptogenic capacity of plants such as rhodiola, which is able to stand up to extreme climatic conditions.

In 1947, his intuitions were confirmed by scientific research: specific metabolisms and molecules defend rhodiola against harsh environmental elements.

In 2020, Nicolas decided to draw on this discovery to create Purality. By using unique green biotechnology, the powers of adaptogenic plants are captured in a natural, "Adapto-biotics" ingredient to restore the skin's natural ability to defend itself.

Purality mimics the abilities of plants that are able to survive in some of the most hostile environments. Its aim? To apply their extraordinary self-defence mechanisms to city skin, which is constantly under attack.

« In 1832, one of my ancestors, a Russian botanist called Alexis Levchine, brought to light the adaptogenic capacity of plants that are able to resist extreme climatic conditions. I wanted to give the skin the same natural defence ability, so I captured these powers in a natural "Adapto-biotics" ingredient.

 

Purality was built on a unique green biotechnology, with a different vision of skincare. I was determined that it should be natural, responsible and sustainable, for us and for our planet.

 

A new, clean, groundbreaking attitude to beauty.»

 

Nicolas de Klebnikoff

Founder

« In 1832, one of my ancestors, a Russian botanist called Alexis Levchine, brought to light the adaptogenic capacity of plants that are able to resist extreme climatic conditions. I wanted to give the skin the same natural defence ability, so I captured these powers in a natural "Adapto-biotics" ingredient.

 

Purality was built on a unique green biotechnology, with a different vision of skincare. I was determined that it should be natural, responsible and sustainable, for us and for our planet.

 

A new, clean, groundbreaking attitude to beauty.»

 

Nicolas de Klebnikoff

Founder

Why an essence?

At Purality, our philosophy is focused on restoring balance – for you and your skin. Every day, your skin's microbiome is under attack. It can lose its balance, and this weakens your skin.

Our aim is to restore the skin's absolute balance, fundamental to beautiful, healthy skin, through high-performance active ingredients that feed your skin's microbiome. We believe that an essence offers the ideal formula and texture to deliver our patented ingredient and a choice of natural, high-performance active ingredients. We've made this product a simple but essential step in an effective skincare routine.

An essence is, by nature, made up of 100% hydrophilic (water-loving and aqueous) components, which are easily absorbed into the skin. Essences originally came from Asia, where they're loved for their fresh and fluid textures, and are now becoming better known throughout the world. An essence isn't used on its own. It complements and strengthens your daily skincare routine, and preps the skin perfectly for the products applied afterwards. An essence is a very lightweight formula that provides additional benefits or different active ingredients. At Purality, our essence can be activated by the Shot of your choice. Simply choose the one that meets your skin's specific needs at a specific time. Apply the essence to your face and neck by patting it into the skin just before your face cream or serum.

This essence works with all skin tones and types, and can be used at any age, because it adjusts to your skin's unique needs.

Our RESET Essence offers nine essential benefits, and was designed to be a "universal" product that anyone's skin can enjoy. After all, wouldn't everyone like their skin to be more hydrated, soft, radiant and toned?

We've also invented a range of Live Duos, which offer specific additional benefits. In this way you can boost the RESET Essence so it delivers an extra benefit when your skin needs it, thanks to a potent shot of active ingredients.

We offer three specific solutions to combat damage from pollution, address the signs of ageing, and revive dull, tired skin. Each of our Live Duos is available in a small travel size, so you can easily discover the benefits of introducing an essence into your skincare routine.

Product added to wishlist

Cookies allow us to personalize content and ads, provide social media functionality, and analyze our traffic.
We also share information about the use of our site with our social media, advertising and analytics partners.